Companies invest huge sums in attracting visitors to their web pages. Why would they then allow readers to drop off the page because of poorly organized content? Of course companies that invest in Search Engine Optimization as a way to attract internet viewers want to keep readers on their page as long as possible.

The ability to articulate your company’s products, services and value in fewer than 30 seconds is hugely important in face-to-face meetings. People tend to give up only a few seconds of attention during for you to state your case for why they should continue paying attention. Fail this and you might not get their attention back. The value of the 30 second pitch is a well-worn path, but it remains a key element in success of sales or promotional work.

Many page authors make the mistake of occupying too much web page space to communicate simple value statements. In the case of a web page though, the 30-second rule applies multiple times per page and means that the author must continually campaign to keep reader attention. This often requires a careful scripting and organization of the web page message and generally involves two phases: getting the reader’s attention and keeping it throughout the page.

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