Posts Tagged ‘ppc webspy’
Keyword Searches For Your Online Business
Posted by Christopher Rom in Computer on March 23rd, 2010
74.2% of the population of the United States is online, Which means that if you are looking to work with online sales it is wise to research and find the best keywords for your product or niche. There was close to 12 billion searches in the month of August 2008,and the number of internet users who use search engines has increased from one third to 49%, fast catching the daily use of email by internet users (which has comparably increased from 52% to 60% over the same period.
There is background Data from International currently indicates that there are nearly 1.7 billion people online worldwide with a penetration rate of 25.6%. This is an increase of 380.3% in the number of people online in 2000. All the following data can be found on the InternetWorldStats.com website. The largest increases in terms of internet use by geographic area since 2000 can be seen in the Middle East which had an increase of 1,648.2% since December 2000, followed by Africa with 1,392.4%.
A highly competitive and growing global market place makes it necessary for a company to understand what terminology, keywords and phrases their online target market is appropriating to search for their product, it is very important that the company conduct extensive keyword research to find the potential barriers and brand perceptions of the commodity that you are selling. Many company leaders and managers have their own perception of how they want their brand to be portrayed and ostensibly perceived online. A luxury second hand dealer, for example, may only want to include the words ‘pre-owned’ on their web site, and not ‘used’. The fact that thousands of people are searching for a used, and very few are searching for a preowned needs to be communicated. A company decides to sell Nike online, the market is pretty competitive, and the Nike brand itself is predominant. Depending on what a company sells or offers, overlooking the likelihood of the inclusion of geographical locations in the search query may be highly detrimental.