Posts Tagged ‘SEO training’
1 Second Search Engine Optimisation Tip
Posted by David Anttony in Internet on February 4th, 2010
There are two types of SEO, onsite and offsite. Onsite involves optimizing your website to make it search engine friendly. By changing your local site and adding special SEO components you can attract better results, and sometimes great results from search engines like Google.
You can get excellent results with just onsite optimization on its own but the effects tend to be unstable and not effective long-term. To get top results you will need to do a lot off offsite optimisation as well.
Top onsite SEO tip: change the page title
Believe it or not the changing the page title is one of the most important onsite optimization techniques you can do. The page title is what appears at the top of a web browser on the left hand side. Visitors to your internet site will not ordinarily take much notice of your page title because it is not rendered on your page. However, search engines take a lot of notice of the page title.
Basics Of SEO
A search on any search engine for a well known keyword displays thousands, if not hundreds of thousands of results. In this scenario, the techniques which enable a business to appear in the first few results for a query using a specific word is called Search Engine Optimization or SEO. The reason for the increasing popularity of SEO in past few years is that the presence of the website in top search results aids in attracting more visitors to it, which very often translates into more business.
There are two kinds of SEO – white hat and black hat. Black hat means use of techniques, which are often not approved of, for making a site feature in top results. Whereas, white hat SEO works within the guidelines laid down by the search engines and focuses on using widely accepted techniques.
To connect a specific web page to a specific keyword, the search engines earlier utilised the Meta data of the page that has been made a part of the code of that page. But, nowadays, a huge proportion of search engines have started using complicated algorithms which evaluate over two hundred different parameters to rank search results.
How To Super-Charge WordPress SEO
Posted by David Anttony in Internet on December 22nd, 2009
Wordpress out of the box permits basic management of the main SEO meta data. To extend the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it simple to alter the page title and page meta description.
The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some reason WordPress still has not got the SEO fixed out of the box.
The All-In-One-SEO Pack provides for you to change the most important page elements – page title and page description. It also permits you to change the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google stopped using the keywords for page ranking in the early 2000’s.
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